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CASE STUDIES
HOPE IS A VERB
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FINE GROUP
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BUILDING BRANDS,

for good

WE BELIEVE IN THE POWER OF BRANDING AND COMMUNICATION TO HELP STRENGTHEN YOUR VOICE.

FINE FOR GOOD NPC WAS CREATED BY FINE GROUP – A STRATEGIC COMMUNICATION HUB WITH 24 YEARS’ EXPERIENCE IN UNLOCKING VALUE FOR THE WORLD’S BIGGEST BRANDS.
Isn’t it time the world
knew about you?
it's time to tell your story.
to amplify what you do and to bring your vision for change to light.

HOW CAN FINE FOR GOOD HELP YOU?

We support ORGANISATIONS TO ELEVATE THEIR PROFILES – TO BE SEEN AND HEARD.
FINE FOR GOOD CONSULTING
1-1 consulting services to build your brand
CONSULTING OVERVIEW
FINE FOR GOOD HOPE IS A VERB
Convening, showcasing and learning to make hope a verb
HOPE IS A VERB OVERVIEW
FINE FOR GOOD MASTERCLASS SERIES
Group learning sessions that help start the journey of building brands
MASTERCLASS OVERVIEW
HELPING YOU TELL YOUR STORY.
this is ours...

FIne for good
Consulting

WE SUPPORT ORGANISATIONS THAT ARE LEADING THE WAY WITH INNOVATIVE AND SUSTAINABLE INTERVENTIONS IN HEALTHCARE, ENVIRONMENTAL CONSERVATION AND EDUCATION.
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FIne for good
Consulting

how we work

Global benchmarking and best practice
Local insights and stakeholder conversations
Strategic story development
Identifying levers for growth to elevate brand profile and secure funding

FIne for good
Consulting

WHAT we are FINEST AT

SCIENCE

+ ART

We know how to build trust and credibility, how to tell compelling and persuasive stories, and we understand the importance of connection and belonging both inside and outside of organisations.

FIne for good
HOPE IS A VERB

There are stories to be told of positive effort by communities, businesses, schools, programmes and individuals – effort towards making things better. If we can tell these individual stories we might be able to create a movement for greater change – we might have a shot at shifting the national narrative and ultimately driving behaviour change amongst citizens.
The role of Hope is a Verb is to gather and organise a collection of projects to generate hope across key workstreams.
CONVENING
SHOWCASING

Multiple initiatives to showcase systemic stories of hope.

LEARNING

FIne for good
MASTERCLASS SERIES

We know how important communication is in telling your brand’s story to help elevate your profile and secure funding. We also know that both time and money are precious resources.

With this in mind, our team of experts, with 24 years of experience in unlocking value for the world’s biggest brands, have developed
BUILDING BRANDS FOR GOOD
A series of masterclasses to firstly assist you to understand the value of communication, and secondly, to provide you with toolkits needed to upskill you in brand and communication principles.
SIGN UP HERE
Module 1
BUILDING BRAND
TRUST
Module 2
BUILDING BRAND
RELIABILITY #1
Module 3
BUILDING BRAND
RELIABILITY #2
Module 4
BUILDING BRAND
DELIGHT
Module 5
HOW TO
SHOW UP
Module 6
CREATING COMPELLING
PROPOSALS

Why are we the right people to tell your story?

Mandi Fine
Scientific Communications Expert
“I believe in the power of good communication and storytelling to create magnifying change.”

Mandi has over 20 years’ experience working with leading local and global brands. Combined with her clinical and scientific training, she brings the ability to help NGOs focus their time, energy and money strategically.

Mandi served as a judge and jury member for various awards, including the Cannes International Advertising Awards in 2017 and 2021.

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Megan Nethercote
Insight Storyteller
“My vision is that we’ll see NGOs becoming some of world’s most valuable brands and hold key positions at tables of influence and power.”

Meg’s understanding of the importance of identity and brand originated at Apple in marketing and communications.

She has a strong grasp of the ‘power of the human story’ in accessing people’s hearts and minds to transform organisations, and she brings an ability to capture stories in a clear and compelling way.

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Rizwana Bawa
PUBLIC SECTOR, SOCIAL JUSTICE & HUMAN RIGHTS COMMUNICATIONS EXPERT
“We all must make good to make better.”

Riz has worked in strategic communications for over two decades.

Her work has focussed on organisational change and strategic positioning. Riz’s strength lies with seeing the big picture, and strategically working with and building relationships with clients.

She is passionate about doing what she can to ensure that human rights are protected.

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we are guided by robust governance policies and led by a highly experienced advisory board from across the corporate and ngo sectors.

meet our advisory board.

Nonkululeko Pitjie
Chief Growth Officer: Discovery Employee Health Solutions
“Fine for Good’s superpower is the ability to take the complex, simplify it and make it impactful in a way that is powerful and changes the world and people’s lives. I feel blessed to be able to contribute and be aligned to this purpose-driven organisation.”

Nonku is focused on leading a business strategy of expanding access to quality affordable healthcare to millions of South Africans, particularly those who are currently uninsured and depend on overburdened state facilities.

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Fran Blumenthal
Philanthropist & Big Dreamer
“I have faith in the strength of the collective and so align myself with those who believe in the power of doing good. In Fine For Good, I have found such a community, and it is my honour to serve in their company.”

Fran’s experience in the freight logistics industry, as well as in many philanthropic endeavours, has propelled her to search for ideas that will improve and empower. Her greatest teachers are her three children, who ensure she remains humble, and who fill her with a sense of awe.

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Tjaart van Stryp
Financial Executive
“I believe in making a difference. With Fine For Good, my financial and operational experience will assist in making sustainable and sound decisions, which in turn will lead to making a difference in the community.”

Tjaart is a chartered accountant and a turnaround specialist. His pragmatic approach, transparency and integrity make him a natural business leader, and he excels at uncovering workable solutions in an organized and structured way.

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Let’s connect!

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What our clients say about us

“I really feel like I’m working with people who’ve got my back and it’s more than just a job or a service. It’s actually a personal engagement where they believe in what we believe in.”

“Years of experience and knowledge, and I think the most important thing for us is their passion. They take on the project and are passionate about the cause.”

“They are the creative ones that inspire us to get out of our stuck state and move forward. Because we get stuck where we are and with what we are doing, and they inspire us with new ideas and creativity.”

“They’ve been an excellent conduit to connect us with the right people. And I think it's not even about loyalty. It’s about the fact that you know if you speak to them, there is a network behind them of service providers, and they will connect you with what they think is the most appropriate for your project, your cause or your needs.”

aboutcase studieshope is a verbnewslet's connect
FINE GROUP
+27 (0) 11 221 5400forgood@finegroup.co.za
Le Val, North Block, 45 Jan Smuts Ave, Westcliff, Johannesburg, South Africa
© 2022 F/NE Group Global